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BUNDABERG UP (UNDER PROOF) RUM

For Further Information and Images, please see the Photo Gallery by clicking HERE

Date of Release: 1888


Alc/Volume: 37%   Bottle sizes: 50ml, 200ml, 375ml, 700ml, 1125ml, 2 litre,                                                         5 litre and 20 litre

Details: Bundaberg UP Rum is the original product which goes by many names including Liquid Gold, Cane Champagne, Bundy and The Square Bear.  It is enjoyed all over this great nation.  Over 97% of Bundaberg UP Rum is enjoyed in Australia. Bundaberg UP Rum is the product that the Bundaberg Distilling Company has become “Famous” for.  First distilled in 1888, the current day master distillers still follow the same time honoured process as the founders.

Grown in the fertile soil around the Bundaberg region, the finest cane is sent to the Sugar Mill next door to the distillery where it is processed.  Molasses the sweet rich by product of the refining process is then fermented, double distilled, then sealed away to age in large Oak vats (up to 75,000 litres) housed in the various Bonds around the site.  

There is almost 300 of these Oak vats on site that to this day, are still hand made by a family cooperage in Bundaberg (Schmeiders Cooperage), just around the corner from the distillery.

Aged for a minimum of two years, with an alcohol content of about 78%, it is then mixed with pure water in the marrying tanks and then bottled at 37% ABV, in the trademark “Brick” bottle that has changed little over the decades.  The bottle is based original Brick bottle designed in 1961 by Mr Samuel McMahon (brother of former Australian Prime Minister Sir William McMahon), and who was also responsible for the introduction of Bundy R. Bear.

Variations: Variations of Bundaberg UP Rum are numerous and varied.  Variations included different alcohol strengths, 37%, 37.1%, 37.5% and Western Australian strength of 42.1%.  Different bottle shapes, label changes, imperial and metric volumes, different promotions, as well as different bottlers.


Prior to 1974, BDC did not bottle their own product.  Bundaberg Rum was wholesaled to over 90 different companies who bottled Bundaberg Rum under their own brand.  In the 1960’s BDC decided to take some control of their name and encouraged bottlers to use “This is Famous Bundaberg Rum” on their labels, by paying for part of the label printing costs.


BDC took full control of the bottling of their products in the mid 1970’s after the collapse of the Millaquin brand and all the bottling of spirits is now done on site at the distillery, except for the RTD (Ready To Drinks) which are bottled/canned at Huntingwood in Sydney.

CONTACT US - TERMS AND CONDITIONS - www.DRINKiQ.com - Fine Form               © Bundaberg Rum Showcase

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